Media companies are redefining how they conduct their basic operations. No longer are marginal improvements sufficient; dramatic changes are necessary to compete on a global scale. A rational approach to maximizing revenue opportunities while managing cost pressures becomes essential for survival. Companies that use the changing environment for strategic advantage will be the ultimate winners in the media marketplace.
Technological change, electronic publishing, video on demand, vertical and horizontal consolidation, shrinking advertising dollars, credit crunch, the Internet and convergence are just some of the challenges facing the media industry today.
China media industry is in full swing. In terms of sub-industries, the Internet, digital television, new media and advertising all grow rapidly and those industries especially companies related to digital TV were the core centre of investment in 2007. The Beijing Olympics has accelerated media investment rapid growth in 2008.
In this competitive industry, the key to any media company’s success is the ability to stay ahead of industry trends and respond dynamically to market opportunities. To address these needs, Deloitte goes beyond the theoretical to help clients improve their performance at all levels, and to enhance shareholder value by facilitating the development and execution of strategies that show tangible results. Whether it is sorting out a complicated tax issue, working through an intricate merger, optimizing your supply chain, or developing new information systems and reporting, Deloitte’s Media practice is focused on helping you succeed.