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The battle over the living room


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The battle over the living roomSince the start of 2013, Internet companies, telecom equipment manufacturers, end device producers and Internet content providers have all been aiming to occupy the TV screen, the last screen in the living room. Globally, new media's penetration into the TV panel has been going on for years, and the international market for IPTV is expected to grow at the rate of 19.41% each year until 2016.

The battle over the living room is on. Who will dominate the last screen in the living room in the near future? Deloitte uses scenario planning methodology to analyze the possible moves of different players and provide strategic suggestions.

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