This site uses cookies to provide you with a more responsive and personalised service. By using this site you agree to our use of cookies. Please read our cookie notice for more information on the cookies we use and how to delete or block them.

Bookmark Email Print page

Five strategic choices facing China's construction machinery industry


DOWNLOAD  

Report suggests China’s construction machinery companies may do strategic thinking on five aspectsBenefiting from the booming infrastructure investment, the construction machinery industry in China has been enjoying a “golden decade”. However, with the growing needs to transform the economic growth model, the Chinese construction machinery industry is facing increasing pressure and various challenges brought along by the high volume of ownership, limited room for growth and excess capacity. To compete in an uncertain business environment, what are the key considerations for China's construction machinery companies to better position themselves in the market?

Based on practice experience and research on global and local construction machinery enterprises, the report highlights five strategic choices facing China’s construction machinery companies in their strategic decision making:

  • Product diversification and product portfolio optimization
  • R&D and innovation on key components
  • Overall service capability enhancement
  • Sales channel innovation
  • Internationalization strategy
Share your comments

 

Stay connected