Trends and prospects in China's mobile payment industry 2012-2015
Creating innovative models to boost mobile financial services
With the prosperous development of e-commerce and mobile Internet and the rapid growth of potential demand, mobile payment has got more and more attention globally and shown a robust growth momentum. According to the data from Gartner, mobile payment users are expected to reach 212 million by the end of 2012, and 384 million by 2015.
Mobile payment in China is still in its infancy with uncertainty in policies, undeveloped technologies and limited application scenarios. However, it is universally accepted that mobile payment in China will usher in a golden period for development in the next three years. With the co-existence of opportunities and challenges, how to avoid risks and create competitive advantages through certain strategies becomes a major problem for all the players in this industry.
The latest Deloitte publication, Trends and prospects in China's mobile payment industry 2012-2015, provides a thorough analysis of the mobile payment industry in China, including the developments of mobile payment in several countries, the current situation and challenges of China's mobile payment sector, existing business models and development trends, as well as the construction of the industry ecosystem.
In this report, Deloitte experts in the telecommunications and financial industries have collaborated jointly hoping to help strengthen our readers' understanding of the mobile payment industry and provide valuable references to assist them in strategic planning and implementation. The conclusion is based on a Deloitte survey of more than 100 Chinese organizations and interviews with over 20 business executives and managers within the mobile payment industrial chain.