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China Powers of Retailing 2011


"China Powers of Retailing 2011" is an annual report based on the top 100 chain retailers ranked by the China Store and Franchise Association this year to review and conclude the operating environment for the retail industry in China in 2010. Taking reference of the ranking of the top 100 chain retailers and Deloitte’s views about the prevailing global and China economy and the characteristics of the retail industry in China, the report analyzes the future development of the retail industry in China on the macro, industry and corporate levels.

According to the report, China's retail industry continued to growth steadily in 2010, with the strongest growth in sales revenue for companies which have a multi-regional and nation-wide operations. In terms of sub-sector, department stores achieved the fastest growth. Accelerating operating costs, global economic uncertainty, upgrade in consumption pattern along with other factors will prompt more Chinese retail companies to adopt multi-format retailing and internationalization, in order to meet the diversified needs of consumers and to deal with fierce competition.

The report also expects China’s consumption expenditure continue to achieve a strong growth and that the rapid emergence of the middle-class will be the key consumption population. At the same time, sustainability will become a major element and extend to all applicable products and services as consumers’ education level and civic awareness improve.

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