Social Media Strategy & Delivery
Harnessing business opportunities presented by Social Media
With the popularity of Social Media comes major risks to brand, reputation and data protection. Many companies have responded to these risks by restricting access to Social Media channels at the workplace. However, if businesses ignore the adoption of Social Media they risk missing opportunities, including the chance to:
- Reduce marketing and recruiting costs by leveraging on Social Media channels
- Enhance product / service offerings by developing an intimate and real-time knowledge of customers’ relationships and behaviour
- Leverage Social Technology to enhance collaboration, knowledge sharing and communication within the organization
Our Approach
Our Social Media Strategy & Delivery approach is aimed at helping clients harness business value from Social Media interactions.
The key mistake that most organizations make when deciding to implement Social Media is to approach it as a technology implementation. Our approach focuses on following a detailed roadmap to delivery, from planning through design, implementation and monitoring to ensure the success of the initiative.
With this structured approach, we help organizations design a Social Media Strategy, and the necessary supporting infrastructure. Drawing on all areas of the business, we are able to leverage an extensive knowledge base to advice on all issues regarding Social Media. In addition, to help organizations understand the actual value that can be extracted from Social Media, we translate operational and qualitative metrics into value to the shareholders.
Why Deloitte?
We have a unique combination of deep industry knowledge and advanced analytics capability to maximize on the value of Social Media. Our Social Media Strategy and Delivery approach combines strong methodology with in-depth analytics capabilities:
- Proven, repeatable Social Media strategy and delivery methodology
- Range of offerings that cover the spectrum of clients’ needs based on their Social Media maturity
- Solutions for internal (knowledge management & collaboration for employees) and external (marketing & branding, recruiting, and social analytics)
- Strong Deloitte Analytics capabilities able to turn social data into useful and actionable insights
- Experience with various Social Media monitoring and sentiment analysis tools
Social Media
Useful links
Find out more
© 2013 Deloitte AG. All rights reserved. Deloitte refers to one or more of Deloitte Touche Tohmatsu Limited, a UK private company limited by guarantee, and its network of member firms, each of which is a legally separate and independent entity.
Please see About Deloitte for a detailed description of the legal structure of Deloitte Touche Tohmatsu Limited and its Member Firms.