With the popularity of Social Media comes major risks to brand, reputation and data protection. Many companies have responded to these risks by restricting access to Social Media channels at the workplace. However, if businesses ignore the adoption of Social Media they risk missing opportunities, including the chance to:
Our Social Media Strategy & Delivery approach is aimed at helping clients harness business value from Social Media interactions.
The key mistake that most organizations make when deciding to implement Social Media is to approach it as a technology implementation. Our approach focuses on following a detailed roadmap to delivery, from planning through design, implementation and monitoring to ensure the success of the initiative.
With this structured approach, we help organizations design a Social Media Strategy, and the necessary supporting infrastructure. Drawing on all areas of the business, we are able to leverage an extensive knowledge base to advice on all issues regarding Social Media. In addition, to help organizations understand the actual value that can be extracted from Social Media, we translate operational and qualitative metrics into value to the shareholders.
We have a unique combination of deep industry knowledge and advanced analytics capability to maximize on the value of Social Media. Our Social Media Strategy and Delivery approach combines strong methodology with in-depth analytics capabilities: