A significant portion of a company’s market capitalisation is often tied to expectations of growth from future investments. Once the requirement for ongoing performance improvement is met or a company simply encounters the “law of diminishing returns”, it becomes increasingly difficult to meet or exceed growth expectations. Growth and innovation therefore remain a top priority on the executive agenda across all industry sectors.
Companies should never lose sight of the fact that it is necessary to consider multiple aspects when trying to achieve growth: the market, changing customer segments, and competitors. Growing faster than the market, capturing an increasing share of higher quality customer relationships, and thereby gaining market share from competitors are all fundamental requirements for sustainable growth. The trouble is: competitors have similar ambitions.
So, in order to win the race, a company needs to:
We help companies in relation to five core themes in order to drive revenue growth, increase profitability or create sustainability: