International Pricing Survey |
Our Pricing team has conducted an International Pricing Survey focusing on how international companies set their prices in different markets, countries and regions, and how they price multinational customers.
55 global companies headquartered in 8 different countries and covering 7 different industries, including Consumer Business, Manufacturing and Life Sciences, participated in the survey.
The full spectrum from pricing strategy to price setting and execution is covered and combines the current status quo in pricing theory and practice, including:
- Current issues and challenges in (international) pricing
- General pricing capabilities, price positioning and internal pricing responsibilities
- Customer segmentation and account management in an international context
- Evaluation of reasons behind winning and losing customer orders
The survey results will be published here on this site soon.
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