The Pricing Survey
Increasing price pressure and fast eroding margins in the Medical Devices industry
As countries struggle to come to terms with the changing landscape and uncertainty brought on by the recent recession, the Medical Devices industry can expect to face new challenges, especially with regards to international pricing strategies. Economies are tightening their domestic spending, resulting in a downward push on prices across industries. However, the Medical Devices industry’s woes do not end here, as growing market trends such as increasing global competition and customer push for price transparency threaten to have negative impact on profit margins. This survey is a step towards understanding how Medical Devices companies perceive these evolving market trends and the measures they are taking in response.