Transactional Pricing Analytics
No matter where you start, gaining transaction-level insights – that is, knowing exactly what is happening in each and every sales transaction – is the key to understanding exactly where and how a company’s pricing and profitability can be improved. Armed with these insights, you can accurately align spending on individual clients in relation to the value they create.
Advanced data mining tools can help to reveal true profitability with respect to products, sales channels, individual customers and customer segments. We have developed a powerful analytics tool, tested successfully at multiple global clients, that serves as the analytical backbone in helping you succeed.
For example, a discount is an investment in your customer. Are you receiving the correct level of return on that investment? Do you know which customers require the greatest technical support? All customers are not created equally. Transaction-level insights can help you understand the differences more clearly – and change your pricing accordingly.