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In the context of a comprehensive reform of the EU data protection framework, the European Commission recently published the long awaited proposal for a new data protection regulation. The new regulation is intended to replace the existing European data protection directive 95/46 that was implemented 17 years ago and was under review for the last few years. The driving factors for the reform and the ongoing public debates about privacy in the EU are individuals that are concerned by increased data collection, online tracking and profiling and fear losing control of their data. The EU has decided to clarify and modernize its data protection framework and to bring it into line with modern business practice in a global economy. This article highlights the impacts of the new draft regulation on you as a company. In practical terms, the proposed regulation could have significant effect on the evolution of internet based business and the way in which virtually all companies with European employees, customers or suppliers organize themselves and conduct business. The proposed regulation may also apply to the processing of EU personal data by a controller not established in the EU. The full text of this article is in English and can be read here.