The Deloitte Consumer Review - Fourth edition
A more secure consumer?
The Deloitte Consumer Review series aims to provide an insightful and impartial view of selected consumer trends that we believe will have a significant impact on Consumer businesses.
In our fourth edition, we look at how businesses need to rethink their cyber security strategy from the perspective of the consumer. Beyond responding to the growing regulatory pressures and the revenue loss risk, businesses can capitalise on cyber security by building a more open dialogue with consumers around cyber security resulting in higher levels of engagement, trust and conversion.