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The Deloitte Swiss Watch Industry Study

Timing the future


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Swiss Watch Industry Survey


Welcome to the first Deloitte Swiss Watch Industry Study. It focuses on industry trends, risks and opportunities, and also examines future strategies. The study is based on personal interviews and an online survey with 50 senior industry executives.

The Swiss watch industry has recently enjoyed extraordinary success. Exports hit a record CHF19.3 billon in 2011 and a monthly record of CHF1.97 billion in July 2012, despite the impact of a rising Swiss franc.

However, there are signs the outlook may be weakening. Export volumes plateaued in recent months, leaving rising prices and stronger demand for high-end watches as the primary drivers of growth. In September 2012 the value of Swiss exports declined for the fi rst time in 30 months, down by 2.7% compared to the previous year.

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