China’s consumer marketWhat’s next? |
In the midst of a serious global economic crisis, in which China’s economy has markedly slowed, it may seem an odd time to offer an optimistic prediction. Yet all signs point to a consumer spending boom in China over the next several years. The global economy has reached an inflection point, in which the structure that existed over the past decade shifts dramatically.
In this report, we consider the changing consumer business environment in China. The report offers predictions about the evolution of the Chinese consumer market as well as the likely strategic implications for global consumer oriented companies.
China's consumer market: What's next? (1063.50 KB)
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Portfolio strategy
Our approach to determining “where to invest” draws on a variety of data sources and market views to model and navigate the complex, changing value landscape. Our first step is to analyse the company’s existing product portfolio to understand the attractiveness of the market segments and the relative competitive position of each product. We assess the market attractiveness using six criteria.
Each market is rated against these criteria. Scores are weighted to reflect the relative importance of each criterion. When combined they provide a relative attractiveness rating for each market. Similarly, we assess the competitive position of each product is assessed using six further criteria. Ratings are given for each product, weighted appropriately and summed to provide us with a rating for relative attractiveness of each product.
Portfolio strategy (89.05 KB)
Portfolio strategy
(89.05 KB)
