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2011 Swiss Christmas Retail Survey

Christmas consumers resilient despite pessimistic economic outlook


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2011 Swiss Christmas Retail Survey


Deloitte is proud to present its 13th annual Christmas survey polling European consumers on their spending patterns during the Christmas shopping season. Our member firms have published this survey since 1998, with Switzerland contributing to the research since 2007.

The survey covers 18 countries and this year, has polled opinions from more than 17’500 participants. In Switzerland alone, nearly 800 consumers were surveyed.