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Managing the message

Canada’s new anti-spam law sets the bar higher


Managing the message

When Canada’s Anti-Spam Law (CASL) comes into effect in 2013, companies will need to conform to new rules when sending commercial electronic messages (CEMs).

To comply with the law, both Canadian and global businesses must receive express, opt-in or implied consent from their recipients before sending any electronic communication to, through or within Canada –whether by email, SMS, social media or other electronic means. And the onus for proving they received consent rests with the sender of the CEM.

Companies that get this wrong could face fines of up to $10 million, criminal and civil charges. Corporate officers and directors can be held personally liable. To avoid these repercussions, it’s essential to take immediate steps to comply with CASL, even before the law comes into force.

To help you get ready, Deloitte has developed Managing the message a report that outlines key CASL requirements, the implications and how companies can prepare for CASL.

While unsubscribing requests, managing consents and updating your electronic databases is a complex task, it also promises to yield rewards that extend far beyond compliance. As organizations refresh their digital marketing practices, they can also establish more meaningful communications with customers and prospects. The key is to start obtaining consents now, before CASL comes into effect.

To find out how you can comply with CASL’s stringent requirements, download Managing the message today.

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