Managing the risks of social media
Deloitte’s integrated approach to social media risk management
Social media refers to the evolution to web 2.0 and the explosive popularity of tools and platforms like Facebook and Twitter. These platforms allow users to exchange content, have conversations, collaborate, review, entertain, build community and share multimedia. Used strategically, social media offers organizations the opportunity to engage with customers, employees, suppliers and other interested stakeholders.
While organizations can reap the benefits from the many opportunities that social media presents, they must do so in a risk intelligent manner that is aligned with strategy and appropriately manages the associated risks.
Managing the risks of social media provides readers with a list of key questions organizations should be asking, as well as five steps your organization should take today.