What Canada’s new anti-spam law means to you |
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If your organization sends texts, tweets, Facebook posts, emails or any other electronic communication in connection with a commercial activity, you will need to consider Canada’s Anti-Spam Law (CASL). This is not a simple matter. Unlike CANSPAM in the U.S., which allows organizations to send commercial electronic messages (CEMs) without permission until a recipient “opts-out,” CASL requires you to get permission before sending CEMs to your recipients. Consent can be express or implied. There are specific, limited exceptions for sending electronic messages without consent, or with only implied consent. |
CASL: some exemptions
These stringent new rules have raised concerns for organizations that send CEMs within, from or to Canada. Do you have consent from customers and prospects to send CEMs? Are those consents up-to-date? Which CEMs are exempt from CASL?
In an attempt to respond to these concerns, Industry Canada released a revised draft of the regulations on January 5, 2013. In this series of short articles, Deloitte explores the meaning of these new regulations and explains how your organization can prepare to comply.
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For a closer look at the requirements set out by CASL, read Managing the message: Canada’s new anti-spam law sets a high bar. Detailed information about the new regulations are also outlined in this FAQ.
Questions? Need more information?
What Canada’s new anti-spam law means to you
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