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Customer strategy

Learn how to grow more profitable customer relationships


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Customer relationships and growth

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Seasoned executives say they are facing the toughest competitive pressures in their careers. The traditional growth strategies in low prices or product innovations aren’t generating the returns they used to produce. And the days when large advertising, marketing and customer service budgets would avoid financial scrutiny have disappeared. How do organizations grow when past strategies no longer work? The answer is easier said than done: You must build profitable customer relationships to have sustainable, long-term growth.


Deloitte helps corporate leaders create executable strategies to initiate, grow and sustain profitable relations with consumers and business customers. We are recognized by leading industry analysts for providing our clients with actionable, results-driven strategic thinking.

Five strategic steps
Here are some steps you can take toward building strategies that will help your organization create more profitable customer relationships.

  • Find your starting point
  • Dig deeper
  • Create your vision
  • Recognize that all customers are not created equal
  • Manage and motivate

Download Customer strategy – The quest for profitable new growth to learn more about the five ways to build strategic customer relationships to growing your business.

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