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Beyond the Green IT hype

Practical steps for enabling enterprise sustainability


In the wake of global warming, carbon emissions regulations, soaring fuel costs and not to mention the collective conscience responding to the imminence of an alternative-energy society, many organizations have begun to seriously tackle the opportunities and challenges arising from sustainability.

In this context, the greening of information technology has become the latest and greatest trend as touted by industry analysts and technology vendors alike. Beyond the Green IT hype delves behind the ‘buzz’ to offer CIOs and CXOs concrete initiatives to help them succeed in their sustainability efforts.

In working with our clients, we found that there are many myths about Green IT — such as ‘Green IT is IT’s business only’— that can obscure the real facts and shift focus away from the real benefits. So the first step for CIOs is to dispel these myths and then focus on the right set of key success factors and adopt a sound targeted business approach.

As stakeholders and shareholders turn up the heat on corporations to operate in a sustainable manner, the greening of IT will continue to attract attention. Companies that align their greening initiatives with the strategic direction of the organization will reap the business benefits while protecting our communities and the environment.