Take two tablets and watch last night’s TV show in the morning
Toronto, January 17, 2012 — Computer tablets will have the quickest “multi-anything” market penetration in history as Canadians continue to buy them in 2012, even if they already have one. In fact, many Canadian households will have more tablets than people as families increasingly use them for specific tasks like reading or general pursuits such as accessing the Internet. That is just one of the findings unveiled today as Deloitte launches the global Technology, Media and Telecommunications (TMT) Predictions 2012 report and accompanying Canadian presentation series revealing the top TMT trends that Canadian businesses can expect to see in 2012.
The much anticipated 11th edition of Deloitte’s TMT Predictions provides highly useful global insights into emerging technology, media and telecommunications trends. Deloitte’s TMT Predictions will be of significant interest to consumers and help businesses determine how and where billions of infrastructure, investment and marketing dollars will be spent in the year ahead and beyond. The 2012 Canadian TMT Predictions are based on in-depth interviews and research, input from Deloitte clients and alumni, industry analysts, leading global TMT executives and more than 7,000 Deloitte TMT member firm practitioners.
“The growth rate of multi-tablet households has been nothing short of astonishing,” says Duncan Stewart, Director, Deloitte Canada Research and co-author of TMT Predictions 2012. “It took several decades for more than five per cent of households to have more than one car, telephone, radio or TV. For personal computers or cell phones, it took more than 10 years before five per cent of homes had more than one. But with tablets, it will be less than three years.”
According to Stewart, one way those tablets are being used is getting consumers through the morning rush hour.
"A combination of consumer desire for connected activity, the continuing respect for broadcast television schedules and growing traffic congestion has led to the rise of a new phenomenon, the ‘catch-up commuter’ who, globally in 2012, could watch an additional five billion hours of television on the way to and from work. Those extra hours are of huge interest to advertisers.”
2012 will also see dramatic developments in Near Field Communications (NFC), the technology which allows mobile devices like smart phones to “swipe”-transfer information to terminals and other devices. The number 2
of NFC-enabled devices is expected to double this year. NFC has many applications for everything from security to gaming to the “digital wallet,” which will offer new opportunities for retailers and financial companies while being hugely convenient for consumers.
“We used to talk about the ‘last mile’ in communications” says Richard Lee, Deloitte Canada's National TMT Leader. “Now, with NFC, it’s more about the ‘last inch and a half‘ that will enable mobile phones to securely download information at the security check point, ATM machine or point-of-sale terminal. As the technology is perfected and as consumers accept it, the nature of literally billions of transactions will change.”
Summary of TMT Predictions 2012
These are the 10 most significant TMT trends that will impact Canada in 2012:
Full details about the global TMT Predictions and Canadian report are available at www.deloitte.ca/predictions or on the following social media channels and vehicles:
In addition, the predictions will be showcased in a 12-stop cross-country TMT Predictions road show series in Toronto (January 17); Montreal (January 18); Quebec City (January 19); Ottawa (January 20); St. John’s (January 23); Halifax (January 24); Saint John (January 25); Saskatoon (January 26); Edmonton (January 27); Vancouver (January 30); Calgary (January 31) and Winnipeg (February 1). Visit www.tmtpredictions.ca to register for an event in your area.
Deloitte, one of Canada's leading professional services firms, provides audit, tax, consulting and financial advisory services through more than 8,000 people in 56 offices. Deloitte operates in Québec as Samson Bélair/Deloitte & Touche s.e.n.c.r.l. Deloitte & Touche LLP, an Ontario Limited Liability Partnership, is the Canadian member firm of Deloitte Touche Tohmatsu Limited. Deloitte refers to one or more of Deloitte Touche Tohmatsu Limited, a UK private company limited by guarantee, and its network of member firms, each of which is a legally separate and independent entity. Please see www.deloitte.com/about for a detailed description of the legal structure of Deloitte Touche Tohmatsu Limited and its member firms.