Exporting drives competitiveness and productivity
Canada suffers from a stubborn lack of productivity growth, threatening our standard of living. Exporting is one of the keys to solving Canada’s productivity problem.
Research and previous reports by Deloitte clearly show a link between productivity and export activity, but fewer than 4% of Canadian companies export. Worse, despite clear advantages for companies who turn their attention beyond our borders, export activity by Canadian companies is slowing down.
Trade secret: Companies that export reduce their risk of failure
Exporters grow faster and become more productive. More surprising is that exporting lowers overall business risk. By diversifying their geographic exposure, exporters experience more stability and lower risk of market failure — even if foreign markets are more volatile than the domestic market.
With less exposure and sensitivity to risk, Canadian exporters invest more in innovation, driving their competitiveness.
Deloitte has distilled insights from 46 experienced exporters into a three-stage journey toward “smart exporting,” captured in a new report, The future of productivity: Smart exporting for Canadian companies.
Stage 1: Think like an exporter
Stage 2: Become an exporter
Stage 3: Win as an exporter
Exporting can help our companies and our country raise productivity and become more competitive. It’s time for Canadian business leaders to step boldly and decisively onto the global stage.
To navigate the path to smart exporting, read The future of productivity: Smart exporting for Canadian companies.
2014 Report (PDF, 2.32 MB)
Vice Chair and Americas Managing Director
National Practice Co-Leader
of Monitor Deloitte Canada and
Monitor Deloitte’s Global Leader for Corporate and Business Unit Strategy
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