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Clouds, crowds, the channel and cool devices

Use the four Cs of mobile convergence to develop a comprehensive mobility strategy

Clouds, crowds, the channel and cool devices


In the beginning, it was the channel (the Internet and broadband connectivity) and one cool device (the PC) converging to create the Web, a communications juggernaut of enormous power and influence. Now two Cs are four, with the cloud (cloud computing) and crowds (social media) joining the mix. As channels multiply and cool devices proliferate, delivering endless functionality across multiple form factors, these four Cs spell nothing but opportunity.


Mobile technology is the fastest-growing industry in history. As these trends converge, their precise potential is difficult to predict. What’s certain is that businesses that fail to strategize around this phenomenon now will be left in the dust, sooner rather than later. Companies looking to realize the best return on their IT investments need a carefully-planned roadmap that identifies current opportunities and anticipates future needs.

In Clouds, crowds, the channel and cool devices Deloitte explores the dynamic of the four Cs, their enormous business potential and key approaches to developing an effective mobile convergence strategy.

Learn how converging mobile trends can create new sources of competitive advantage for your business.

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Consumer Business
Energy & Resources
Financial Services
Life Sciences
Not-for-profit organizations
Real Estate
Technology, Media & Telecommunications

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