Keep pace in a changing consumer environment
The days when retail marketing campaigns were generated and driven on the sales side are long gone. With the massive proliferation of mobile devices—expected to account for over half of all computing devices sold globally in 2011—retail sales must now respond to the social networking, comparative purchasing and real-time product information access those devices increasingly enable, not to mention unknown capabilities yet to come. Mobile devices influence buying habits and brand loyalty, and as the economy recovers, retailers need to act to capture resurging shopping dollars.
Retail marketing must keep up with the technological potential of mobile shopping, tailoring the in-store experience to the needs and expectations of connected consumers. This can take many forms, such as offering free Wi-Fi access or equipping sales associates with the mobile devices they need to keep up. And because many stores are already adopting these trends, especially as mobile technology becomes more powerful, retailers cannot afford to lag behind.
Deloitte’s Mobile technology looks at the growth of mobile technology, the challenge it poses to retailers and the steps you can take to propagate your brand and drive your value proposition.
Learn how to build a mobile strategy that delivers a satisfying, end-to-end experience for the savvy mobile consumer.