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The top six social media stories for Deloitte in 2012

The future of productivity

There is no denying productivity was a hot topic in 2012, with news editors and companies alike weighing in on the debate. In October, we identified declining productivity as the biggest threat to Canada’s economy. Two things set Deloitte’s report apart from the others. First, we debunked (very) commonly held myths that try to explain Canada’s lagging productivity compared to the U.S. Next, we proposed a comprehensive set of recommendations that focus on fostering business growth.

TMT Predictions 2012

Knowing what’s going to happen next is the key ingredient for effective business strategies, no matter what industry you’re in. From online advertising to tablet ownership, our TMT Predictions 2012 explained the technology, media and telecommunications trends that we believed would most impact the Canadian marketplace. But just how accurate were Deloitte’s predictions? Listen as co-authors Paul Lee and Duncan Stewart discuss the hits and misses from TMT Predictions 2012, and remember to register for one our free TMT Predictions 2013 events (starting January 15, 2013).

Gaining ground in the oil sands

This report symbolized our broad, holistic approach to the challenge and promise of oil sands development and its role in the future of Canada. Over the next 25 years, oil sands development is expected to provide $2.1 trillion in economic benefits, yet valid environmental concerns and jurisdictional disputes continue to stall progress. The complex issues surrounding the oil sands will undoubtedly continue to be a much-debated topic in 2013 and the years to come. We looked at 10 obstacles that could be turned into opportunities.

Impact Day 2012: What a difference a day makes

Impact Day is Deloitte’s annual firm-wide day of volunteer service, where Deloitte professionals across the globe make a difference in ways that will better our local communities. This year, Impact Day in Canada fell on Friday, September 28.

This was the Canadian firm’s eighth straight year participating in Impact Day. Over the years, 37,000+ Deloitte people have supported 1,500+ organizations across the country including the Canadian Breast Cancer Foundation, United Way, CAMH and Habitat for Humanity. We were delighted to see our people and charities both take to Twitter and Facebook to share their unique experiences.

Impact Day 2012: What a difference a day makes

Technology Fast 50™ Awards

2012 marked the 15th anniversary of Deloitte’s Technology Fast 50™ program recognizing the Canadian technology companies that have registered the fastest revenue growth over a five-year period. Since 1998, the program has grown to include Companies-to-Watch, the Technology Green 15™ and Leadership award categories. At galas in Toronto, Montreal and Vancouver, we toasted companies including HootSuite, Real Matters, Research In Motion and Achievers. And we can’t forget the top company, Avigilon Corporation, that achieved an astonishing growth rate of 29917%. See the full list.

Innovative thinking: Insight out

Once again, Deloitte held its internal “Innovative thinking” contest. We invited our Canadian consultants to submit papers that discuss business issues and trends, and to, crucially, provide innovative solutions relevant to multiple sectors. Our brightest minds provided insights on a wide range of topics, such as predictive data analytics, water management planning, and even foreign-takeovers by Chinese state-owned enterprises. One of our most popular Innovative Thinking videos explains how companies can leverage “green supply chain” data to increase revenue and improve reputation.

What were your top social media stories in 2012? What do you think will create the most buzz in 2013?

Chris Spavin
Community Manager


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