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Consumer Business case studies

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Casino improves purchasing practices after sales level off
When a high-growth Canadian casino saw sales level off, management knew it was time to switch gears and curtail costs.

Consumer product company puts price tag on a brand
How do you value a brand name? That was the challenge Deloitte manager Guy Boutin and partner Nicolas Panagis faced when a consumer product company wanted to transfer the brand name of a food product from one of its subsidiaries to another. The brand name needed to be valued for tax purposes.

Cott outsources internal audit
Cott, the world’s largest supplier of retailer brand carbonated soft drinks, places great emphasis on value: providing it and getting it. When Cott engages the services of outside consultants, you can bet that a meticulous cost/benefit analysis has preceded that decision. That’s why Cott’s controller, who was considering outsourcing alternatives to set up an internal audit function, turned to Deloitte.

Grocery Gateway acquisition accelerates Longo’s e-business strategy
After a period of adjustment following the techwreck, the Internet has finally established itself as a profitable business opportunity for retailers. As part of this revitalized trend, online grocery shopping is quietly making a comeback in pockets across North America. In Canada, the most recent success is the acquisition of Grocery Gateway by Longo’s, a family-owned grocery chain in business since 1956.

Niagara Falls hotel chain gets a new life
In July 1993, the DiCosimo family, owners of several large hotels in Niagara Falls, faced the biggest financial crisis of their entrepreneurial life. A couple of years earlier, the family’s Hospitality Motels Ltd. had expanded, building a new hotel, a Denny’s restaurant, a Dairy Queen, plus a mini-putt golf course.

Popular consumer brands need leading-edge supply chains
When a giant multinational consumer and foodservice manufacturer – whose products are cultural icons in more than 50 countries – set out to simplify its complex supply chain with the implementation of enterprise-wide software, the company knew it would be a major undertaking. Given the potential savings associated with reducing inventory on a global basis, however, the rewards could be equally great. Like any major technology implementation, deriving full benefit would depend on the implementation partner’s ability to understand all the issues and business processes involved.

Sony Canada launches new high velocity supply chain
Sony’s consumer electronics marketing, sales and distribution division in Canada had a clear mission: improve its supply chain management capabilities to reduce inventory and increase product velocity, in a cost-effective way.