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Treating patients as consumers

How health care providers can meet evolving health care needs


Treating patients as consumersTreat patients as consumers. Improve service levels and deliver personalized programs. Provide greater access to patient health care records. Offer more education and options for health self-management. According to the findings of Deloitte’s 2009 Canadian health care consumer survey, these are just some of the prescriptions Canada’s health care providers should follow to meet Canadians’ evolving needs.

To help health care providers respond to these new demands and identify opportunities to innovate, Deloitte developed Treating patients as consumers, a report that details the findings of this year’s health care consumer survey. By focusing on six major areas of health care consumer activity, this report delivers timely insights on how Canadians:

  • Address wellness, healthy living and chronic disease
  • Search for health information
  • Rate the quality of care they receive from their doctors and hospitals
  • Select physicians, medications and treatments
  • View alternative and natural therapies
  • Manage their health care insurance needs
  • Handle the challenge of acting as family caregivers
  • Rank their top priorities related to health policy

The report outlines the implications of consumer expectations on health care providers. It also compares Canadian and U.S. perspectives on health care and traces the continuously growing trend towards health consumerism. Most critically, the report explains how health system stakeholders can lay the foundation for consumer-based health care in the years to come.

Uncover the latest health care industry trends and learn how to integrate consumerism into your health care planning.