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2011 survey of health care consumers in Canada

Key findings, strategic implications


2011 survey of health care consumers in Canada


Health consumerism must be recognized as a major driver of health system transformation. This is critical as individuals have the ability to transform the delivery of health care across the country through evolving expectations, willingness to engage in their own health management through self-care and remote monitoring, and a realization of the important connection between economic stabilization and the “health” of our health system.

Finding strategies to provide customized health solutions to meet consumer needs within an equitable funding and policy framework will be one of the greatest challenges in evolving the health system; more so in this time of fiscal constraint. Of course, having health consumers actively involved and understanding the health system, maintaining their own self-care, and actively engaging in dialogue about the evolution of the health system is critical for new models to evolve that meet Canadians needs and expectations.

Deloitte’s second Canadian survey of health care consumers outlines the implications of consumer expectations on health care providers. It also compares Canadian, U.S. and global perspectives on health care and traces the continuously growing trend towards health consumerism.

Uncover the latest health care industry trends and learn how to integrate consumerism into your health care planning.

Related links

Deloitte Center for Health Solutions
Health Care Consumerism
Evolving medical tourism in Canada: Exploring a new frontier
Treating patients as consumers: 2009 Canadian health care consumer survey report
How does global health care stack up?

Related industries

Health services


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