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The Innovator's Solution

Creating and sustaining successful growth

The Innovator's SolutionBy Clayton M. Christensen and Michael E. Raynor

In the worldwide bestseller, "The Innovator's Dilemma," Clayton M. Christensen exposed a crushing paradox behind the failure of many industry leaders. By doing what good companies were supposed to do — focus on pleasing their most profitable customers — leaders were paving the way for their own demise. How? By ignoring "disruptive technologies" — new, cheaper innovations that initially target small customer segments but evolve to displace the reigning product.

Now, Christensen and coauthor Michael E. Raynor cut the Gordian knot of the "innovator's dilemma" with their new work, "The Innovator's Solution." This groundbreaking book reveals that innovation is not as unpredictable as most managers have come to believe. While the outcomes of past innovations seem random, the process by which innovations are packaged and shaped within companies is very predictable. By understanding and managing the forces that influence this process, companies can shape high-octane business plans that create truly disruptive growth.

Drawing on years of in-depth research and using new theories tested in hundreds of companies across many industries, the authors identify the processes that create successful innovations, and show managers how to tailor their strategies to the changing circumstances of a dynamic world.

Comprehensive yet practical, "The Innovator's Solution" is an actionable prescription for innovation-driven, profitable growth. Interested in purchasing a copy of Innovator's Solution? Order now from

Our Services
Deloitte has been working with a number of clients applying these ideas to their most pressing growth problems with great success. From identifying a winning disruptive growth strategy to assisting companies coping with the implementation challenges of pursuing disruption, Deloitte has the know how and the experience to realize the promise of disruptive innovation.

To begin the process of determining how best to apply the principles of disruption to your own organization, contact:

Michael Raynor
Director, Deloitte Research
+1 (416) 874 3308

Howard Weinberg
+1 (212) 618 4666



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