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The innovation imperative

A roadmap for the future of Canada’s oil sands industry


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The innovation imperativeDownload
In today’s business environment, a strategy that encourages innovation is key to success. Even in the oil-sands business, in which innovation – like sustainability – is not a core business function, shareholders have come to expect thoughtful and practical plans that foster innovation. Done effectively, both sustainability and innovation strategies are crucial to the success of high-risk, long-term resource projects that present technological challenges.

In The innovation imperative: A roadmap for oil sands advancement, we consider this trend in the broader context of Canadian national energy strategy and outline a plan for developing three key areas – water, productivity and related clean technologies.

Download The innovation imperative today to learn more about what industry, government and other stakeholders can do to responsibly and sustainably grow oil sands production and Canada’s reputation as a democratically stable supplier of energy.

In the news

Hill: The oilsands will determine Canada’s future, Calgary Herald, June 20, 2012
Report warns of drop in oil sands R&D, Globe and Mail, June 7, 2012
Oil sands operators should lead water conservation drive: Deloitte, Financial Post, June 7, 2012

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