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Gaining ground in the sands 2012

A deeper look at major trends and opportunities in the oil sands sector


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energy gaining ground in the sands

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In addition to sketching out a direction for taking oil sands development to the “next level,” the 2012 edition of Deloitte’s annual Gaining ground in the sands report discusses both the promise and the responsibility of being an “energy superpower.”


The report also highlights specific areas where the industry can improve the way it does business, including adopting models of cost-efficiency and corporate structure from other sectors, improving accountability in hiring contractors, and better collaboration with governments and within the industry itself. Following the format of the 2011 edition, Gaining ground lists 10 key areas for concentrated improvement and consideration in the oil sands, for both the short- and medium-terms:

  1. Ongoing adjustments in hiring and rewarding Generation Y
  2. Better handling of labour logistics
  3. Leveraging advanced technologies from other sectors
  4. National oil companies
  5. Identify and focus on core competencies
  6. Focus on operational excellence
  7. Improved accountability on cost overruns
  8. Adopting models from other sectors
  9. Enhanced collaboration
  10. Locating the public perception reset button

Download Gaining ground in the sands 2012 today to gain insight into industry best practices, insight on emerging trends and valuable guidance to help lay a foundation for future growth.

Deeper dive: Balancing the people equation: How enhanced collaboration can help solve labour challenges in the oil sands

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In the news

In the news Deloitte cited and quoted extensively in Oilsands Review article "12 trends for 2012" (January 2012, posted with permission)
In the news New report says government needs to look at national energy strategy (Global Edmonton)​
In the news Ewart: Pipelines face shifting political climate (Calgary Herald)
In the news Canada May Never Be An Energy Superpower (BNN: The Close, September 20, 2011)
In the news Oilsands image needs polishing (CTV Calgary)
In the news Foreign markets key to Canada's oil future: report (Calgary Sun)
In the news Labour innovation required for health of oil sands: report (The Globe and Mail)
In the news Foreign oil companies to help ease labour shortages (Financial Post)
In the news Workers, the environment, the focus of report on Canadian energy (iNews 880)

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