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Navigate: Winter 2013 – New directions in travel, hospitality and leisure

Taking a closer look at winter travel

Winter 2013

Navigate, our semi-annual publication for the travel, hospitality and leisure industry, explores key trends and hot topics. Navigate: Winter 2013, the seventh edition of the series, includes the following:

 World tourism trends

  • Global arrivals during the first half of 2013 stood at $494 million, an increase of 5% compared to the same period last year.
  • International spending continues with a total of $1.075 billion, increasing Global tourism receipts by 3.2% from last year.

 Canadian travel outlook

  • Emerging markets continue to be attracted to Canada with the exception of India, which has slumped 3.8% since 2012.
  • The Canadian hospitality metrics remain healthy with revenue per available room growing faster than occupancy.

 Winter travel and the challenge for Canadian ski resorts

  • The participation rate of young Canadians in ski and snowboard activities has declined as the industry struggles to attract the next generation of ski and snowboard customers.
  • Canadian tourism organizations are implementing new strategies to retain and attract customers.

 Sustainability in the industry

  • Formerly the domain of niche properties and chains looking to differentiate themselves, increasing the ‘green’ factor is becoming a pillar of good hotel management.
  • Linking travel to nature while learning about the environment is making eco-tourism the fastest growing sector in travel.

 Spotlight on Croatia

  • Croatia has once again been highlighted on several top travel lists for 2013.
  • 2013 will be a year of technological shifts for Croatia as it launches its viral campaigns: user-generated content, optimization of digital presence, Search Engine Optimization and Search Engine Marketing campaigns.

Read or print the entire report

Navigate: Winter 2013