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Navigate: Winter 2012 – New directions in tourism, hospitality and leisure

How event tourism and other key trends will affect the Canadian industry

Navigate: Winter 2012 – New directions in tourism, hospitality and leisure

Navigate, Deloitte’s semi-annual publication for the travel, hospitality and leisure industry, explores key industry trends and hot topics. Our fifth edition of Navigate: Winter 2012 to includes:

Canadian and international arrivals 

As volatility in international markets decreases, there is reason for optimism in the industry:

  • January to June 2012: global arrivals were 5% higher than over the same period in 2011
  • By the end of 2012, international arrivals are expected to exceed one billion
  • There were fewer arrivals to Canada from Europe but more from emerging markets such as China, Brazil, India and Mexico

Leisure and business travel 

Even though the world is showing small signs of optimism in a  global recession, touristic activity is expected to rise:

  • A growing interest in winter-destination travel will increase the number Japanese visitors to Canada
  • 68% of Canadian travellers will take a vacation in the coming 12 months, compared to only 60% a year ago
  • Only 24% of Canadians will travel more this year (28% a year ago)

The success of event tourism 

The London 2012 Olympics and Ontario’s annual Stratford Shakespeare Festival have tremendous impact on their respective economies.

  • The 2012 London Games will have attracted 10.8 million additional visitors to the U.K. by 2017
  • Of the additional £1.7 billion in revenue, over £1 billion is expected in the five years after the Games have ended
  • The Stratford Shakespeare Festival attracts approximately 500,000 visitors each year
  • 80% of festival visitors are tourists to the region

Read the report

Download Navigate: Winter 2012  for printing, reading or discussing with colleagues. We encourage all feedback and suggestions. If you have questions, please contact your Deloitte representative for more information.

Read about trends, hot topics and statistics contained in previous Navigate editions:


Navigate is developed in association with the Tourism Industry Association of Canada.

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Navigate: Winter 2012