Canadian and international arrivals
As volatility in international markets decreases, there is reason for optimism in the industry:
- January to June 2012: global arrivals were 5% higher than over the same period in 2011
- By the end of 2012, international arrivals are expected to exceed one billion
- There were fewer arrivals to Canada from Europe but more from emerging markets such as China, Brazil, India and Mexico
Leisure and business travel
Even though the world is showing small signs of optimism in a global recession, touristic activity is expected to rise:
- A growing interest in winter-destination travel will increase the number Japanese visitors to Canada
- 68% of Canadian travellers will take a vacation in the coming 12 months, compared to only 60% a year ago
- Only 24% of Canadians will travel more this year (28% a year ago)
The success of event tourism
The London 2012 Olympics and Ontario’s annual Stratford Shakespeare Festival have tremendous impact on their respective economies.
- The 2012 London Games will have attracted 10.8 million additional visitors to the U.K. by 2017
- Of the additional £1.7 billion in revenue, over £1 billion is expected in the five years after the Games have ended
- The Stratford Shakespeare Festival attracts approximately 500,000 visitors each year
- 80% of festival visitors are tourists to the region
Read the report
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Navigate is developed in association with the Tourism Industry Association of Canada.