Navigate, Deloitte's semi-annual publication for the travel, hospitality and leisure industry, explores key trends and hot topics. This sixth edition of Navigate: Summer 2013 includes the following:
World tourism trends
- Global 2012 arrivals surpassed one billion to reach 1.035 billion.
- Asia-Pacific with 7% growth was the top regional performer.
Canadian travel outlook
- Arrivals to Canada from emerging and transition markets are expected to increase to 10% from 6%, approaching the share held by the traditional four core markets (73% of arrivals still from U.S.).
- Emerging markets are growing at rates greater than 5% (except for South Korea).
- Arrivals from Europe continue to decline.
Technology in the industry
From digital media to data analytics digital technologies have an impact on the industry and on your business.
- If you're into digital media, your messages should be strong and consistent across all channels, especially during a crisis.
- Use data analytics to harvest insights from blogs, social networking, location-based and mobile services.
- Learn about Canada's Anti-Spam Legislation (CASL) and how it affects your ability to communicate with clients.
Iceland is hot!
And not just the volcanoes…
- The warm North Atlantic current mediates the country’s climate, allowing for a wide variety of summer and winter activities.
- Critically acclaimed marketing campaigns have raised the country's profile, and tourism averages 7% growth each year.
- In 2000 the annual number of visitors exceeded the total resident population.
- Iceland's tourism infrastructure is highly rated by the World Economic Forum for airport density, presence of major car rental companies and hotel rooms per capita.
- The Forum also recognized Icelandic people as being the most welcoming to tourists.