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Navigate: Winter 2011 – New directions in tourism, hospitality and leisure

Gain insights into trends in Canada’s tourism industry


Navigate: Winter 2011 – New directions in tourism, hospitality and leisure


How has global economic volatility affected Canada’s tourism industry? Are Canadians heading south of the border to save money on flights? Gain insight into tourism industry trends in Deloitte’s winter edition of Navigate.

As a much anticipated follow up to this year’s summer edition, Navigate: Winter 2011, also focuses on the recent impact the recession had on the tourism industry, along with the emerging trend of blended travel – blending business and personal travel together.

Navigate is a semi-annual publication developed in association with the Tourism Industry Association of Canada which examines travel intentions for the coming year. This year, we further explore the impact of U.S. border airports and how a growing number of Canadians are choosing to fly out of the U.S. to save money. We also profile one of Europe’s top tourist destinations: Turkey.

Highlights from this report:

  • Domestic travel outlook remains relatively flat - more Canadians than last year are “as likely” to travel within Canada over the coming 12 months
  • Close to half of respondents who travel for business have participated in blended travel; 61% of business travellers are somewhat/very likely to bring a friend along
  • 26% of respondents stated that they had crossed the U.S. border to save money on a flight by flying out of a U.S. airport; by doing so, they saved an average of close to $300
  • Turkey is now in the top 10 amongst global tourism arrivals, ranking seventh in the world in 2010

Learn more by downloading the full report below.

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