2011 Deloitte holiday outlook surveyConsumers spending with restraint |
|
|
Despite economic volatility and a foggy employment outlook, Canadians still plan on spending this holiday season; however, they intend to continue to pay down debt and stick to budgets while shopping. E-commerce and social media will continue to increase in importance as key sources of research. |
Other factors that will influence shopping behaviour include the influx of U.S. retailers that have recently opened up shop in Canada, online flash deals and cross-border shopping trips. Find out what’s driving insights like these in Deloitte’s 2011 holiday outlook survey. This highly anticipated annual publication offers an in-depth look into consumer spending intentions, key trends within the retail industry, and insight into how new technology is influencing consumers' path to purchase.
Highlights from this year’s report:
- 60% of respondents plan on spending either the same or more as last year on holiday shopping
- Half of Canadians plan on sticking to a budget while shopping; the mean budget cited was $477
- 46% of respondents plan on doing some of their shopping at an outlet mall
- 33% of Canadians plan on using online sites to check products and prices
- 20% of respondents plan on using mobile applications to help them shop
Download the full report to learn more.
Questions need more information?
2011 holiday outlook survey
(1598.88 KB)
