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Designing a strategy for success in food and beverage

Branded vs. premium private label


Branded or private label?


This white paper guides executives and investors in the food and beverage sector through an analysis of the benefits of pursuing either branded, private label or premium private label strategies when marketing their products. The dynamic private label sector offers significant growth opportunities, but brand equity gives companies major benefits as well, including customer loyalty and the opportunity for premium pricing. This white paper looks at how important trends such as increased consumer demand for fresh and healthy alternatives, convenient offerings and ethnic meal options are transforming the industry. At the same time, increased global competition and volatility in commodity prices leave food distributors and retailers with a continuous need for product differentiation and innovation in order to satisfy consumer needs and win market share.

Authors: Ryan Farkas, Milan Roy, Dhaval S. Shah


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Industries mentioned

Consumer business