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Deloitte's State of the Media Democracy survey - Third edition

It's time again to 'rethink what you know!'


Do you know the top 10 media consumption habits that will affect companies in 2009?


You may want to "Rethink What You Know!" Deloitte’s State of the Media Democracy Survey, Third Edition provides insight into the media consumption and creation habits of worldwide consumers.

  • What are the generational experiences with, and preferences for, traditional and emerging media devices and platforms?
  • How are consumers using and adopting mobile devices, social networking and interactive gaming?
  • What do consumers really think of interactive advertising?
  • What is the economic impact of a global downturn — what is recession-proof and what is recession-prone?
  • What can we predict consumers will demand in the future?
  • Where are the opportunities to make money?
  • Where are the opportunities to make money?

The answers may surprise you.

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About the Survey  
Deloitte's multi-national third edition of the State of the Media Democracy Survey provides a “reality check” on how consumers between the ages of 14 and 75 are interacting with media, entertainment and information – and what their preferences might be in the future.

Commissioned by Deloitte’s  Technology, Media & Telecommunications (TMT) global industry group, this edition is the first to focus on consumers across five international markets: Brazil, Germany, Japan, the United Kingdom and the United States. Fielded by an independent research firm from 17 September through 30 October 2008, the survey continues to explore the differences among four distinct generations.

Results from the survey offer keen insights into a global age in which everybody contributes – not just traditional media companies. Empowered by new technologies, consumers now "vote“ through their actions for new types of content, access devices, distribution platforms, advertising models, and pricing schemes.

Related Content 
Generational shifts in media consumption and creation

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