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Pricing strategy
Defines a pricing framework that supports business objectives by understanding and capturing the value of an offering relative to competitive alternatives and customer demands
Organisations with World-Class Pricing Strategy Capabilities:
- Define a pricing strategy that is consistent with overall business objectives
- Display a consistent understanding of pricing strategy at all layers of the organization
- Use customer value as the primary driver of pricing decisions and transactional behavior
- Establish competitive differentiations in the market
- Link pricing strategy with product portfolio management
- Develop integrated pricing strategies for multi-channel price management
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