Four effects of Social Media and digital marketing on pricing
Nowadays, it has been widely accepted that Social Media and Digital Marketing are one of the next big trends in Marketing. Several studies show that these emerging channels are often more effective than the traditional ones. However, few people truly understand the impact of these evolutions on their business, and how they should cope with this.
In this article, we will highlight four important effects that Social Media and Digital Marketing have on one of the most powerful elements of the marketing mix: Pricing.