How to run an international pricing transformation program
Four key actions for building a local endorsed pricing strategy
Current uncertain times have intensified the pressure on prices, with increased parallel trade, high demand for extra rebates and loss of clients. International companies are confronted with strong reactions from local affiliates to this increased pressure. However it should avoid a diversion of pricing policies throughout the organisation. Instead, a company should build a structured approach on where it can afford local flexibility with regards to pricing and where it should keep ground.