Open Mobile - The growth ear accelerates
Just over two years have passed since our last survey of the U.S. mobile sector, and I am again delighted to present the Deloitte Research Open Mobile Survey 2011–2012. Once more, we have selected findings from a highly targeted survey of senior executives from organizations large and small, representing a broad range of opinions on the challenges and opportunities the mobile industry will face in the coming three to five years. Companies represented include network carriers, mobile device manufacturers, software applications developers, and infrastructure component manufacturers, all of which compete in an increasingly convergent and turbulent mobile sector.
As our survey insights show, much has changed in two years. The 4G era has finally arrived, and hypercompetition has taken hold. With it, the core elements of open mobile—accelerated development of mobile Web technology, shifting consumer behavior, and a regulatory policy landscape that is constantly under scrutiny—remain very much in flux. This led to the issues of competitiveness, growth, and innovation becoming the key themes of exploration for this year’s research, which seeks to understand the strategies and capabilities firms are using to sustain market leadership and capitalize on new opportunities. I hope you enjoy our report and that you will find practical value in its