Marketing efficiency
Business Challenges
Marketers across industries are being challenged to grow or retain market share while lowering costs. They have to sharpen their focus on every marketing euro and justify the economic return on their marketing programs, or risk further budget cuts.
Given that Marketing has a clear mandate to do more with less, it is imperative that brands reach and engage their target audiences in the most efficient and effective ways. Key questions to address are:
- How to measure the return of our marketing programmes?
- Which of our marketing programmes are the most/least effective?
- Where and/or how should we re-allocate our marketing spend without cutting into business critical programmes?
- Can we better source our outside spend, buying the same at lower price?
- Can we re-organized our marketing function to focus on value added functions and operate at a lower cost?
Value Proposition
The service offering focuses on maximising marketing value and increasing return on investment through optimal marketing spend: reallocating resources, saving on ineffective marketing initiatives and/or increasing spend in areas with the greatest effectiveness. Main focus areas of marketing efficiency are:
- Marketing mix management, resource allocation and ROI
- Marketing spend sourcing
- Promotion and channel partner spend management
- Marketing organization alignment and effectiveness
What are the client benefits?
Optimized resource allocation based on market response drivers and ROI which leads to distinct brand promise and customer experience that generates premiums, preference and loyalty.
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