Criteria used to determine the brand list
Various criteria have been used, in whole or in part, to establish this brand list amongst which:
The number of trademarks registered by brand holders according to
- The number of jurisdictions
- The number of continents
- The number of forms, shapes and/or variants (word marks, figurative signs, combined marks, etc.) and
- The number of goods and services
The fact whether a trademark has been used in the context of previous sunrise processes
Considering the fact that the criteria for submitting domain name applications in previous sunrise processes were different, we have applied different weights per top-level domain.
For instance, in some of the TLDs, trademark owners were allowed to register variants of their trademarks as well whereas in others, the registrant needed to comply with certain eligibility requirements. In applying these criteria, Deloitte has made an attempt to level out these differences.
The criterion whether a brand has a history as an object of cybersquatting
Deloitte has reviewed in particular how many times a certain trademark has been invoked in the context of domain name dispute resolution proceedings, in particular in UDRP.
This criterion was considered relevant by Deloitte due to the IRT’s GPML objective to provide additional tools to holders of so-called “globally protected marks” to effectively prevent cybersquatting.
Website rankings and link counting
In addition to the above criteria, website rankings and link counting were factored. This also provides an indication on whether or not the trademark attracts a high number of internet users.