Approaching the year-end shopping season, how are Belgian consumers feeling about the economy and their spending power? Where will they shop, how much will they spend and what will they buy? How does this compare with consumers in other countries? For the past dozen years this Deloitte study has tracked year-end consumer attitudes. Over time the number of countries surveyed has grown to include seventeen European countries, as well as South Africa and the US.
The Deloitte year-end holiday survey has been regularly performed in Belgium since 1998, as well as in other countries in Europe. For consumers and retailers, the end of the year holiday season is particularly important:
Year-end holiday spending is a powerful indicator of current consumer behavior, and of changes in retail.
Since 1985, Deloitte has commissioned an Annual Holiday Survey that gauges consumers’ expectations about the year-end holidays, the economic climate and related spending and purchase patterns. The survey polls more than 10,000 adult consumers, a nationally representative sample of the U.S. population. The survey provides a consistent historical framework that allows us to uncover longer-term trends, while also gathering information on topical, timely developments. This combination has allowed Deloitte to uncover important insights over the past two decades.