Bookmark Email Print page

Deloitte Xmas survey

Consumer study on year-end purchasing

santa hat

Approaching the year-end shopping season, how are Belgian consumers feeling about the economy and their spending power? Where will they shop, how much will they spend and what will they buy? How does this compare with consumers in other countries? For the past dozen years this Deloitte study has tracked year-end consumer attitudes. Over time the number of countries surveyed has grown to include seventeen European countries, as well as South Africa and the US.

Latest editions

  • Xmas survey 2008 - Careful consumers in uncertain times
    The 11th Christmas study from Deloitte shows a overall reduction in the amount of year-end purchases estimated to reduce only 4%, despite the high level of uncertainty in the market.

About the survey

The Deloitte year-end holiday survey has been regularly performed in Belgium since 1998, as well as in other countries in Europe. For consumers and retailers, the end of the year holiday season is particularly important:

  • a peak in consumption which is a determining factor for the results of retailers and their suppliers
  • a period to which consumers look forward in order to realize their dreams and to embrace what is new.

Year-end holiday spending is a powerful indicator of current consumer behavior, and of changes in retail.

Since 1985, Deloitte has commissioned an Annual Holiday Survey that gauges consumers’ expectations about the year-end holidays, the economic climate and related spending and purchase patterns. The survey polls more than 10,000 adult consumers, a nationally representative sample of the U.S. population. The survey provides a consistent historical framework that allows us to uncover longer-term trends, while also gathering information on topical, timely developments. This combination has allowed Deloitte to uncover important insights over the past two decades.

Learn more

  • Belgian results of Deloitte Xmas study
    Belgians estimate that they will spend €574 over Xmas period: the first increase in 5 years.
  • European results Deloitte Xmas study: European consumers worried about impact of austerity measures on their spending power
    European consumers plan to spend €587 for year-end festivities, 0.8% lower than last year. Gift vouchers are being criticised by European consumers.