Our previous CFO survey reported significant growth in CFO confidence in the first half of the year. The dominant themes and trends in the first half of the year now have continued into the second half of 2010: financial optimism among CFOs remains strong and credit conditions have continued to improve. Expansion through mergers and acquisition remains high on the agenda.
Coming out of the recession, this third quarter survey also investigates more into the role and the priorities of the CFO. On average, CFOs want to spend significantly more time influencing the company’s overall direction, and instilling a financial mindset to execution and risk-taking throughout the business.
Contrary to expectations, credit conditions have improved rapidely: credit is again widely available and cheap
Not all survey questions are reported in each quarterly survey. In response to the current financial economic situation survey questions will be selected. In case you participated to the survey and would like to receive information about non-reported questions do not hesitate to contact us.
Some of the charts in the Deloitte CFO survey show the result in the form of a net % balance. This is the percentage of respondents reporting, for instance, that bank credit is attractive minus the percentage saying bank credit is unattractive. This is a standard way of presenting survey data.
The 2010 third quarter survey took place between 15th of September and the 1st of October 2010. A total of 66 CFOs completed our survey. The participating CFOs are active in variety of industries. 25% of the participating companies have a turnover of over 1 billion, 51% of between 100 million and 1 billion and 24% of less than 100 million.
We would like to thank all participating CFOs for their efforts in completing our survey. We hope the report makes an interesting read, clearly highlighting the challenges facing CFOs, and providing an important benchmark to understand how your organization rates among peers.
Thierry Van Schoubroeck
Deloitte CFO Services, Partner
Tel. + 32 2 749 56 04