Pricing insights newsletter vol.3 iss.2
Nowadays, it has been widely accepted that Social Media and Digital Marketing is one of the next big trends in Marketing. Several studies show that these emerging channels are often more effective than the traditional ones. However, few people truly understand the impact of these evolutions on their business, and how they should cope with this. This issue of our Pricing newsletter will focus on four important effects that Social Media and Digital Marketing have on Pricing.