Technology and TV
The continuation of a beautiful friendship
This report, prepared for the attendees of the IBC Leaders’ Summit 2012, has as a major theme, the impact of technology on the television sector.
Television’s resilience against a background of digital disruption over the last decade has puzzled many in the industry, particularly when contrasted with the fortunes of other “traditional media” sectors. Yet one of the main reasons for television’s enduring strengths (albeit not the only one) is that the TV industry has benefited from a continuous series of digital makeovers that have kept the ever broadening television offer relevant and fresh whilst compelling its billions of consumers around the world.
It is easy to overlook just how much technology has changed TV in the last ten years alone, for consumers as well as for suppliers.
In 2012, television is one of the most pervasive of digital products. Behind the scenes, the TV industry has led “traditional media” in bringing the advantages of digital into the creative process.