Business Park Development
Our client, an association which included a large company that operates business parks and a group of international builders, had decided to start a joint development of a 75 hectare site near Paris. The partnership was aware of the inherent potential of the site which would enable top quality business real estate to be developed for national and international users and with national and international investors.
In order to define and maximise this potential properly, our client called in Real Estate in order to assess the market for such a development, to clarify the benefits and weaknesses for potential users and investors and to draw up the project plan. In addition our client asked us to draw up marketing strategies and to draft a marketing plan for the future development of the site.
Our methodology was based on these three aspects and attached vital importance to the needs, expectations and other characteristics of users and investors.