Innovation in emerging markets
2008 Annual Study : Managing product sourcing risks in emerging markets
Product sourcing from emerging markets is on the rise. Recent publicity over problems with product safety, product quality, and environmental standards in some emerging markets, however, has created a challenge for global manufacturers to address the increased demand for more stringent standards and greater transparency in product sourcing.
This report explores how manufacturers from developed and developing countries view and handle their exposure to risk stemming from sourcing in emerging markets—and how the most successful companies are working to manage this risk and turning it to a competitive advantage.